Interstate SignWays wanted to step into the B2C game by selling small signs to consumers. Challengaes included, brand identity development, developing the target audience, designing a user friendly website with the ability for users to customize products, building brand awareness, building trust and credibility in the marketplace.
I started by developing a new brand, SignsBySignWays, to segment the B2B customers and the B2C customers. I started by creating a cohesive and impactful brand identity involving designing a logo, selecting color schemes, choosing typography, and defining brand guidelines. Once brand guidelines were established, I designed and developed a eCommerce website on the Shopify platform with over 1,200 unique products,launched each brand their own Amazon Prime store with A+ content, created social media accounts, and developed a sales funnel with a retargeting campaigns.