Interstate SignWays website 2018 design by Jennifer Rogers


Interstate SignWays needed a complete overhaul. The website had a poor user experience, was lacking compelling content, call-to-actions were non-existant, multiple pages were insuffcient for mobile optimization, and there wasn't an eCommerce option.


I continuously monitored, tested, and optimized the website based on user feedback, data analysis, and industry best practices. I first started by starting over. During the design phase I created user flows for creating a mega navigation, while creating a simple checkout process, ensuring an intuitive design, and providing clear pathways for users to find information. During my work at Interstate I also created Interstate SignWays Amazon Prime store with over 18,000 variations of MUTCD products with various shipping templates based on the packages size. I developed the entire manufacturing order processing from an online order to the customers' doorstep.

Before & After



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